
Discover effective strategies for managing negative, fake, and fraudulent reviews across different platforms.
In this blog section, you’ll learn how to flag, report, and remove negative, misleading, or fake reviews across different platforms. We also cover how to handle biased, discriminatory, or inaccurate feedback, with practical steps you can take to protect your online reputation.

Review removal agencies often claim they operate on a “pay for success” model, meaning you only pay if a review is successfully removed. Fees typically range from $300 to $2,000 per removal, depending on the complexity of the case. Let’s break down how this actually works, which cases agencies accept… Read more

Ever wondered what fake reviews actually cost? The reality is that the market for buying and selling reviews is bigger and more accessible than most people think. As more businesses compete online, reviews have become a form of currency and conversion rate metric. For some, the temptation to “fake it… Read more

You can remove some fake reviews, but not always. The right approach is to act quickly by flagging clear violations, escalating when needed, appealing decisions, and using platform and network channels to push for removal. If handled the wrong way, the situation can spiral out of control and cause real… Read more

Since ChatGPT began displaying sources and linking to websites, it has become a place for finding businesses, services, and recommendations. As businesses began noticing traffic from AI platforms, and racing to be recommended, they quickly realized something familiar. The process looks a lot like traditional SEO used to rank on… Read more

People often ask us the same question: Does Capterra and Software Advice actually generate leads? And is it worth time and effort collecting reviews on these platforms? There are many Reddit discussions on this, so I’d like to share my own experience. Before RetainTrust, I worked full-time at three SaaS… Read more

You can’t directly delete negative reviews, but you can remove them by reporting policy violations, flagging fake or misleading content, or appealing through each platform’s moderation process. There’s never been a more important time to clean up your business reviews. Ratings have always influenced where you rank and who customers… Read more

For many years LinkedIn has been a launchpad for influential voices like Justin Welsh, Lara Acosta, Daniel Murray, Gary Vaynerchuk, and Neil Patel. Through consistent posting and real authentic insights, they built audiences, inspired millions. Next to them, thousands of niche creators across every industry have grown meaningful followings. But… Read more

Ever wondered how much you can trust online reviews when researching businesses, products, or services? Many businesses are in fierce competition for better reviews, search engine positions, AI recommendations, and star ratings, but some “bad actors” use unethical tactics. They might write fake positive reviews to boost their own ratings,… Read more

Overview An Atlanta-based hospitality brand managing restaurants nationwide underwent a major expansion through mergers and acquisitions. As part of the deal, they inherited multiple restaurant locations along with their existing online reputations. Unfortunately, many of these locations came with a significant volume of negative Google reviews. Some had ratings as… Read more

Fake reviews have been a long major issue in digital marketing, whether it’s fake positives inflating a brand’s ratings and misleading consumers or fake negatives from disgruntled employees, competitors, or scammers trying to blackmail businesses. Our research uncovered that even before AI reviews, 23% were likely to be fake… and… Read more

We specialize in reputation management services, helping businesses effectively manage and remove negative reviews