In this section, you’ll find our research work that dives into the latest industry trends, strategies for maintaining a positive online presence, and techniques for optimizing your digital marketing efforts.

We conduct research on various topics in reputation management, online reviews, and digital marketing, sharing data, statistics, analysis, and our findings. For media inquiries, please contact.

Please note, in our research and data collection, we prioritize confidentiality by not disclosing our customers’ or company names when using our reputation services.

Latest Posts:

• With 60%+ of LinkedIn Content Now AI-Written, Is Genuine Networking at Risk?

  

  April 11, 2026

  For many years LinkedIn has been a launchpad for influential voices like Justin Welsh, Lara Acosta, Daniel Murray, Gary Vaynerchuk, and Neil Patel. Through consistent posting and real authentic insights, they built audiences, inspired millions. Next to them, thousands of niche creators across every industry have grown meaningful followings. But… Read more

• How Much Do Fake Reviews Cost? Real Data From the Black Market

  

  March 29, 2026

  Ever wondered what fake reviews actually cost? The reality is that the market for buying and selling reviews is bigger and more accessible than most people think. As more businesses compete online, reviews have become a form of currency and conversion rate metric. For some, the temptation to “fake it… Read more

• Over 23% of Online Reviews Are Fake, Only 53% Are Real. Fake Reviews Statistics (2026)

  

  March 27, 2026

  Ever wondered how much you can trust online reviews when researching businesses, products, or services? Many businesses are in fierce competition for better reviews, search engine positions, AI recommendations, and star ratings, but some “bad actors” use unethical tactics. They might write fake positive reviews to boost their own ratings,… Read more

• 64% of Businesses Do Not Reply to Online Reviews While Only 12% Manage and Respond Regularly

  

  February 27, 2026

  We conducted research on 250 companies and found that 64% of businesses neither manage their online profiles nor respond to customer reviews. An additional 24% respond randomly or very inconsistently. With only 12% of companies manage their profiles, respond to most reviews, and actively monitor web visibility. This research highlights… Read more

• Genuine vs Fake Reviews Data Statistics and Impact Across Major Platforms

  

  January 16, 2026

  Online reviews directly influence consumer decisions, business reputation, search rankings, AI recommendations, and revenue. The rise of fake reviews, AI content, and low-quality feedback has made it harder to trust what people see and read online. Businesses, bots, and bad actors often manipulate reviews to boost star rankings or damage… Read more

• Online Reviews Response Patterns Across Companies. Research by RetainTrust

  

  November 5, 2025

  Online reviews are crucial for businesses as they influence customers, boost online visibility and brand, and drive sales. Despite this, many companies fail to manage and respond to online reviews effectively. This study by RetainTrust aims to collect data and analyze the extent to which companies engage with their online… Read more