Resource Center by RetainTrust
Information and tools designed to help you protect and enhance your online reputation
Our research guides, insightful articles, and practical resources are tailored to address the challenges of managing and monitoring your online presence. Whether you’re looking to combat fake reviews, learn best practices for customer feedback, or stay informed about the latest industry trends.
Research
- Does Capterra and Software Advice Generate Leads? Is It Worth Advertising and Collecting Reviews?
People often ask us the same question: Does Capterra and Software Advice actually generate leads? And is it worth time and effort collecting reviews on these platforms? There are many Reddit discussions on this, so I’d like to share my own experience and give insights from RetainTrust’s clients. I worked… Read more: Does Capterra and Software Advice Generate Leads? Is It Worth Advertising and Collecting Reviews? - How to Rank Your Business on DeepSeek. Algorithm Analysis to Optimize Your Website for DeepSeek
The launch of DeepSeek created a significant stir in the U.S. stock market. By mid day on January 27, 2025, the S&P 500 had dropped almost 2%, and the NASDAQ more than 3%. The new Chinese AI platform posed a serious challenge to US dominance in the AI market. DeepSeek… Read more: How to Rank Your Business on DeepSeek. Algorithm Analysis to Optimize Your Website for DeepSeek - Over 23% of Online Reviews Are Fake. Only 53% Are Real. Stats & Data on Review Site Trustworthiness
Ever wondered how much you can trust online reviews when researching businesses, products, or services? Many businesses are in fierce competition for better reviews, search engine positions (SEO), and star ratings, but some “bad actors” use unethical tactics. They might write fake positive reviews to boost their own ratings, or… Read more: Over 23% of Online Reviews Are Fake. Only 53% Are Real. Stats & Data on Review Site Trustworthiness - Breakdown of Genuine vs. Fake Reviews. Data and Statistics Research on the Impact of Fake Reviews Across Major Platforms
Online reviews play an important role in shaping consumer perceptions and business reputations, it can influence online and offline traffic, conversions, sales, and revenue. However, the integrity of these reviews is often questioned due to the prevalence of fake and poorly written feedback, often by bots, AI generated content, business… Read more: Breakdown of Genuine vs. Fake Reviews. Data and Statistics Research on the Impact of Fake Reviews Across Major Platforms - 64% of Businesses Don’t Reply to Online Reviews. Only 12% Companies Manage and Respond to Reviews Regularly
Our RetainTrust team conducted research on 250 companies and found that 64% of businesses neither manage their online profiles nor respond to customer reviews. An additional 24% respond randomly or very inconsistently. With only 12% of companies manage their profiles, respond to most reviews, and actively monitor web visibility. This… Read more: 64% of Businesses Don’t Reply to Online Reviews. Only 12% Companies Manage and Respond to Reviews Regularly - How Many Companies Respond to Online Reviews. Research by RetainTrust, Data and Statistics on How Companies Manage Reviews
Online reviews are crucial for businesses as they influence customers, boost online visibility and brand, and drive sales. Despite this, many companies fail to manage and respond to online reviews effectively. This study by RetainTrust aims to collect data and analyze the extent to which companies engage with their online… Read more: How Many Companies Respond to Online Reviews. Research by RetainTrust, Data and Statistics on How Companies Manage Reviews
Case Studies
- Enhancing Local Restaurant’s Online Presence and Positive Reviews with Reputation Management – A Case Study
Demonstrating success in Negative Review Removal and Reputation Management for a local bar, night club and restaurant. Improving Online Reputation with RetainTrust A local Boston-based bar, night club and restaurant on trendy Newbury street, a family-owned establishment, had been a staple in their community for over 40 years. During the… Read more: Enhancing Local Restaurant’s Online Presence and Positive Reviews with Reputation Management – A Case Study - Optimizing Luxury Car Dealership’s Reputation Through Effective Online Review Management – A Case Study
Example of reputation management and negative review removal for car dealership. Optimizing Online Reputation with RetainTrust A local New England luxury car dealership, had been in business for over 30 years. Famous for its welcoming atmosphere and exceptional service, the dealership enjoyed a loyal customer base. In recent years, however,… Read more: Optimizing Luxury Car Dealership’s Reputation Through Effective Online Review Management – A Case Study
Blog
- AI Generated Fake Reviews. A Growing Threat to Businesses and Consumers
Fake reviews have been a long major issue in digital marketing, whether it’s fake positives inflating a brand’s ratings and misleading consumers or fake negatives from disgruntled employees, competitors, or scammers trying to blackmail businesses. Our research uncovered that even before AI reviews, 23% were likely to be fake… and… Read more: AI Generated Fake Reviews. A Growing Threat to Businesses and Consumers - Here’s How to Find a Tech Job Fast in the U.S. After a Layoff
Have you submitted hundreds or even thousands applications after losing your tech job, and nothing? Maybe you’ve been searching for months or even a year, and all you can get is a few phone screening interviews that are very selective this days. You are not alone, the tech job market… Read more: Here’s How to Find a Tech Job Fast in the U.S. After a Layoff - Online Review Management. How to Manage Reviews Across Multiple Networks
The true reality of online reviews is that the best products or services don’t always receive the highest rankings. Instead, businesses who proactively manage their reviews, never forget to ask for customer feedback, and constantly address negative comments tend to come up on top. Companies that truly invest in this… Read more: Online Review Management. How to Manage Reviews Across Multiple Networks - Detecting Competitors Behind Fake Reviews. How to Identify Competitors Posting Fraudulent Reviews About Your Business
Nightmare “competitors from hell”, while most businesses won’t have problem with this, some unfortunately have competitors who practice unethical and illegal tactics to undermine others and steal customers. This sometimes includes posting fake reviews to harm your reputation and lower your ratings. With over 90% of consumers checking online reviews… Read more: Detecting Competitors Behind Fake Reviews. How to Identify Competitors Posting Fraudulent Reviews About Your Business - Responding to Negative Reviews Online. Examples of How to Reply and Turn Bad Reviews into an Advantage for Your Business
Negative reviews hurt, especially after all the time and efforts growing your business, but in today’s age, no business can expect 100% positive online feedback. There will always be some customers unhappy with a product, service, or interaction with your business. At the same time, negative reviews can actually benefit… Read more: Responding to Negative Reviews Online. Examples of How to Reply and Turn Bad Reviews into an Advantage for Your Business
Press
- RetainTrust Introduces Innovative Negative Review Removal Service to Safeguard Business Reputations**Press Release** RetainTrust Startup Launches Game Changing Negative Review Removal Service to Protect Business Reputations Online and Fighting Unfair Criticism… Read more: RetainTrust Introduces Innovative Negative Review Removal Service to Safeguard Business Reputations
Learning Center
- How to Remove Negative Glassdoor Reviews. What Businesses Can Do to Delete Bad & Fake Reviews
Glassdoor can flip your workplace upside down, from a low CEO approval rating, leaving HR scrambling to explain how it happened, to a disgruntled employee posting multiple reviews filled with both truth and, well… not something you want to hear about yourself, coworkers or your company. Of course, everyone wants… Read more: How to Remove Negative Glassdoor Reviews. What Businesses Can Do to Delete Bad & Fake Reviews - How to Remove Negative Yelp Reviews. Help for Businesses to Delete Fake and Bad Feedback
Yelp stickers can be seen on the doors and inside establishments everywhere you go. They simply say, “People Love Us On Yelp” or “Rate Us On Yelp,” but to some customers, they might also sound like “Complain Here.” Either way, it’s been over 20 years since Yelp launched, and reviews… Read more: How to Remove Negative Yelp Reviews. Help for Businesses to Delete Fake and Bad Feedback - Remove Negative Google Reviews. Learn How to Delete Bad or Fake Reviews from Google Business Profile and Maps
Google Business Profile or Maps can be the most visible of all review platforms because anyone who search your business name, even just to look up directions or find phone number, sees your reviews right away. And sometimes, they are not the best ones. Even worse if your rating is… Read more: Remove Negative Google Reviews. Learn How to Delete Bad or Fake Reviews from Google Business Profile and Maps - Remove Negative Indeed Reviews. Learn How to Delete Bad or Fake Indeed Feedback
Search for your “company name + reviews” in the query and you’ll be shocked to find Indeed reviews, star rating, and often on the very top of Google results! Surprised? Many see Indeed as a place to find a job, and their review section, in our opinion, is the most… Read more: Remove Negative Indeed Reviews. Learn How to Delete Bad or Fake Indeed Feedback - Remove Negative Trustpilot Reviews. How Businesses Can Effectively Delete Bad and Fake Feedback
In our view, Trustpilot started as a very disorganized platform, initially a collection of different websites or URLs where anyone, whether bloggers, freelancers, or actual businesses, could be ranked by others. As a result, Trustpilot got a lot of criticism in its early days. However, over time, it has evolved… Read more: Remove Negative Trustpilot Reviews. How Businesses Can Effectively Delete Bad and Fake Feedback - Remove Fake Reviews. Learn How to Report and Delete Fake Online Reviews That Can Damage Your Business
Fake reviews come in many forms and shapes, and all unnecessary and disruptive, driving everyone in the organization crazy asking “how can we make it stop?”. Some may come from people you know like a real customer or former employee, but instead of a single negative review, some people take… Read more: Remove Fake Reviews. Learn How to Report and Delete Fake Online Reviews That Can Damage Your Business - Report and Remove Negative Capterra Reviews. Best Strategies on How to Delete Unjust Bad Reviews from Capterra.
Capterra is a software marketplace where users can rate and review the software and applications they use. Potential buyers can compare products, features, and user reviews to decide which technology to invest in. Because of this, this network is crucial for companies choosing software, and many providers compete to get… Read more: Report and Remove Negative Capterra Reviews. Best Strategies on How to Delete Unjust Bad Reviews from Capterra. - How to Remove Negative Reviews. The Ultimate Help to Report and Delete Bad Online Feedback
It’s never been a better time to “clean up your act” with business reviews and rankings. We all know, in the past, and still today, Google and other platforms rank businesses and show their ratings, where consumers prefer businesses with higher rankings. But now we have Generative AI like ChatGPT… Read more: How to Remove Negative Reviews. The Ultimate Help to Report and Delete Bad Online Feedback
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