Glassdoor is a review site where current and former employees anonymously review companies. It ranks highly in search results for company names and is used by job seekers, recruiters, hiring managers, customers, and investors. While many organizations view it as a recruitment and HR tool, Glassdoor also significantly impacts a company’s reputation, marketing, demand generation, business development, conversions, leads, and finally sales. In this post, we’ll discuss best practices and tips on how companies can manage, reply, flag, and remove fake or negative Glassdoor reviews and outline the steps you can take.

Importance of Managing and Removing Negative Glassdoor Reviews for Company’s Overall Online Reputation

Glassdoor reviews play a significant role in shaping a company’s online reputation not only in talent and job communities but also in influencing customer decision making, attracting investors, and the overall brand image across various online and offline channels.

One of our B2B clients recently secured a big new customer, largely due to their positive Glassdoor reviews. The new customer mentioned, “Since you treat your employees right, I believe you treat your customers the same way.”

Another client, a recruitment company saw 25% increase in applications on their website and company pages on job networks after their Glassdoor and Indeed negative reviews were removed and ratings improved from less than 3 stars to over 4 stars. Strong indicator that job candidates read online reviews before applying for jobs.

Here are key points that underscore the importance of your Glassdoor profile and reviews:

• Attracting Top Talent. A company’s reputation is increasingly important to job seekers who often research companies on Glassdoor before applying. A recruitment company we partnered with experienced a significant surge in job candidate sign-ups following an improvement in their Glassdoor rankings.
• Employee Retention and Morale. Current employees read Glassdoor reviews, positive feedback can boost morale. Current employees like no one else know what’s going on at the company and negative reviews, if left unaddressed, can lead to even more dissatisfaction and turnover. By reading negative reviews, employees who might have questions, can see that they are not the only one who is unhappy with the management, culture, their job, and company in general.
• Public Perception. Companies with good Glassdoor ratings can gain an edge over competitors in attracting both talent and even customers.
• Trust and Credibility. Transparency in handling Glassdoor reviews can build trust among potential employees and even customers. Companies seen as responsive and engaged with feedback are viewed more favorably.
• Brand Image. Journalists, influencers, and investors often look at Glassdoor for insights into company culture and employee satisfaction. Many investors look at employee feedback and overall retention as determining factor for their decisions.
• Social Proof. Positive reviews can reinforce a positive social image and trust. Conversely, negative reviews can harm the brand if not managed properly.
• Business Decision-making. Reviews from employees, positive and negative, can help with insights into overall satisfaction and areas that need improvement.

Glassdoor reviews are a crucial part of a company’s overall online reputation and perception, influencing talent acquisition, employee retention, public perception, business strategy, and brand image. The network also ranks high on search engines and being shared on social media. That’s why it crucial for company to monitor, manage, and remove negative or fake reviews from Glassdoor.

Glassdoor is a Barometer of Company Perception

Another example is the 2023-24 tech layoffs, during which many tech companies saw their Glassdoor ratings plummet. This platform became the primary outlet and goto place for employees to express their disappointment of being let go. Even those lucky enough who kept their jobs, posted critical feedback about management, company direction, the impact on workload due to layoffs, and more.

Glassdoor can serve as a barometer and indicator for how employees and the public perceive a company and whether it is heading in the right direction.

Need Professional Help Removing Negative Glassdoor Reviews?

Managing Glassdoor Reviews. Can Negative Reviews Be Removed and How to Address Them?

The first step in managing your Glassdoor reviews is to create an Employer Account and claim your company page. Once this is done, you can update your business information, including your company description, logo, benefits, photos, and company updates. An Employer Account provides you with tools and analytics to manage your profile, track page views, gain new followers, and monitor reviews and ratings. This will also allow you to access and respond to reviews that employees have written in the past.

Managing and responding to reviews promptly should be a top priority for any business. Research shows that many people overlook negative reviews when they see a prompt, professional response from the business. A timely and good reply can mitigate the impact of negative reviews on perception and sales.

Another approach is to resolve issues offline. For example, on Glassdoor, a thoughtful response from management or HR addressing the reviewer’s concerns might lead them to reconsider and possibly even remove their review. Years ago, I actually experienced this myself, after a negative interview experience, I received an apology from the recruiter, and decided to take down my negative feedback from Glassdoor.

And the most important part why we here, if a review is fake or violates Glassdoor’s Community Guidelines, both business owners and even users can report it to moderators. Glassdoor also provides a Contact Us page where companies can appeal reviews if the initial flagging does not resolve the issue.

To summarize, here are your options on addressing Glassdoor reviews:

• Create Employer Account and claim your listing
• Respond to the review with an explanation and resolution.
• Try to resolve offline.
• Flag and appeal questionable reviews to take it down

In this post, we’ll guide you through these options, helping you navigate tough decisions and find the best solution. You’ll learn how to effectively appeal and remove a bad Glassdoor review, write a strong response, avoid common mistakes, and even turn a negative review to your advantage.

What Should You Do First After Receiving a Negative Glassdoor Review?

Unless the Glassdoor review is clearly fake or from someone unaffiliated with your organization, avoid taking immediate action. Give some time to analyze what went wrong and build the strategy around how to tackle the issue.

Start by trying to resolve the issue offline. If you know who the former employee, contact this person respectfully to see if you can resolve their concerns. Avoid being defensive because this can backfire and lead the reviewer to edit their negative review with more complaints. It is also good idea to wait before reaching out, giving the person some time to “cool off” and perhaps better chance to take down the negative Glassdoor review.

Offline resolution is less effective with current employees because they are likely to be extremely careful, hide any identifiable information, and remain anonymous. Engaging with someone who still work at your organization and you suspect left the review can backfire, leading to more resentment as they might feel threatened.

Here is a quick example of successful offline resolution, a current employee once left a positive review on Glassdoor but gave only 4 stars, believing it indicated room for improvement. However, with a 4.7-star average rating, this actually lowered the company’s overall score. A simple explanation that four stars were perceived negatively led the employee to update the review to five stars.

How to Remove Negative Reviews on Glassdoor: A Step-by-Step Guide on Flagging, Reporting, and Deleting Bad and Fake Glassdoor Reviews

If you can’t resolve a negative review offline and believe it violates Glassdoor’s Community Guidelines or Terms of Use, you can flag it for their content team to review by clicking the “flag” link under the review.

Flagging Glassdoor Reviews in Question:

1. Log into your Glassdoor account (it became mandatory since 2021).
2. Navigate to the review in question.
3. Click on the flag icon or the “Report” link next to review.
4. Select the reason for reporting the review.
5. Provide additional comments and evidence to explain why the review should be removed.
6. Click “Submit” button.
7. Wait for Glassdoor moderators to respond.

Alternatively, you can contact Glassdoor directly:

• Go to “Contact” us page
• In the section “What is your question about?” select “Find Inappropriate Reviews”
• Write a message with your appeal.
• Click “Submit”.
• Wait for Glassdoor to respond.

Video Tutorial on Reporting and Removing Glassdoor Reviews:

Which Types of Glassdoor Reviews Can Be Reported and Removed?

Any review containing the following types of content can generally be challenged, appealed, and taken down:

1. Abusive or Aggressive Language, reviews that are disrespectful, contain profanities, insults, or threats.
   • Threats, reviews that raise safety concerns, ask for retaliation, personal attacks, or wishes for violence and harm to organization or individuals.
2. Discriminatory Content, reviews that contain stereotypes and/or any references to race, gender, age, religion, nationality, and other personal traits. As well as discussing specific groups or identities.
3. Personal Information, reviews that reveal employees names or personal information. However, names of public figures representing the company such as owners and top executives can be mentioned and it does not violate Glassdoor rules.
4. Misinformation and Gossips, reviews that spread misinformation about the company, its products and services, also gossips, rumors, or simply trolling intended to provoke.
5. Duplicate and Fake Reviews, multiple reviews written by the same individual, a competitor, or someone unaffiliated with the organization.
6. Disclosure of Confidential Information, such as private and proprietary company information, financials, trade secrets, customer data, engineering details, etc.
7. Accusations of Illegal Activity, reviews alleging illegal/criminal activity by the company or its employees, such as scam, fraud, theft, or regulatory violations. If it exists, it should be reported to the appropriate authorities and not to review networks.
8. Spam and Irrelevant Content, reviews that discuss or promote competing products and services, or contain irrelevant information.

While not covered in community guidelines, we have found it possible to remove negative Glassdoor reviews on the following topics (anecdotal examples):

1. Criticism of personal appearance, interests, or lifestyle choices of co-workers.
2. Reviews containing words associated with health, mental, or medical conditions of others.
3. Content unrelated to work or the company’s culture.
4. “Predicting the future,” such as claims that the company will fail or individuals will be fired.

Some real anecdotal examples include reviews taken down because a reviewer talked what people wear in the office, or disapproved of the music coworkers listen during free time. Additionally, reviews containing childish complaints about coworkers not being “cool” enough, have been removed by Glassdoor.

Choose the Right Reason When Flagging or Appealing the Review on Glassdoor

When appealing an unjust review on Glassdoor, choosing the right reason is crucial for a successful removal. The right category increases your chances of success on the first attempt. Before you begin, familiarize yourself with Glassdoor’s Community Guidelines to identify precisely which rules the review violates and why it should be deleted. Select the appropriate category from the dropdown menu (see image below).

Provide Additional Information on Why You Believe the Review Violates Glassdoor’s Community Guidelines

After selecting the reason for your appeal, you will proceed to the next section, where you can write a brief description explaining why the review or complaint violates the Glassdoor’s guidelines and should be removed. Be concise and direct, ensuring your explanation captures the reviewer’s attention and justifies your request.

Remember, Glassdoor does not take sides in disputes regarding facts, contracts, benefits, or job responsibilities.

How Long Will It Take for Glassdoor to Review My Appeal?

Glassdoor moderators typically take about 72 hours or 3 business days to review your appeal and decide whether to remove or keep it. In some cases, you might receive a response on the same day, depending on the volume of appeals.

Once you submitted your appeal, you don’t need to go back and check the review constantly. You’ll receive an email confirmation with their decision and explanation. However, from our experience, there have been situations where the review was removed long before the confirmation email was sent, which could be a day or two later.

Example of Glassdoor Email Confirmation, the Review in Question Was Reviewed and Removed

If Glassdoor determines that the review does not violate Community Guidelines, you will receive a similar email informing you that the review will remain on the network.

What Are the Chances of Removing a Negative Glassdoor Review After Flagging It?

The success rate for removing an unjust Glassdoor review after flagging it can be different based on several factors, like reasons for the appeal, how the review violates Glassdoor’s Community Guidelines, and the evidence provided. Reviews that clearly breaks the guidelines often have higher chance of being removed. In some cases, multiple appeals may be necessary, and contacting Glassdoor support directly with a detailed explanation of the situation might be required as well.

For example, we encountered a situation where an former employee posted four negative reviews for the same company within two months. Our initial attempts to flag and remove these reviews were denied. We had to contact Glassdoor, presenting a strong case about the reviews being written by the same individual, despite not violating the guidelines, and explaining full history with the personal bias involved. Eventually, Glassdoor agreed to remove 3 out 4 reviews.

Glassdoor does not publicly disclose exact success rates for review removal. Various services may offer different success rates, but no one can guarantee 100% removal. Be cautious of those who promise absolute success, they may be misleading.

Where Glassdoor Reviews Are Shared. Expanding Glassdoor’s Reach Across Online Networks

When someone posts a review on Glassdoor, it doesn’t stay confined to the site. Thanks to its popularity and extensive reach, Glassdoor reviews are often shared and spread across various corners of the web. These reviews can appear on other networks, applications, and platforms, such as:

1. Indeed – Glassdoor merged with Indeed under the parent company Recruit Holdings, allowing for shared content and data across both platforms. Each platform keeps its features, some integrations of reviews and job listings appear on both.
2. Job Aggregator Sites – Job aggregator and career sites sometimes can scrape Glassdoor reviews and/or post snippets from Glassdoor on their pages.
3. Google Search – Glassdoor reviews often appear in Google search results and in the “Knowledge Panel” on the right side on the search.
4. LinkedIn and Facebook – Not directly integrated, but job seekers, employees, and professionals often reference and post Glassdoor reviews in discussions and posts on social media.
5. Reddit, Quora and Other Online Communities – Both discussion networks have dedicated groups and communities where people post and share Glassdoor reviews.
6. AI Platforms and Virtual Assistants – like ChatGPT, Google Generative AI, and Bing Copilot can quote Glassdoor when people research companies.

By removing negative reviews on Glassdoor, you potentially removing them on other platforms where Glassdoor reviews are shared. That’s why managing and deleting Glassdoor reviews help improve company’s image not only on Glassdoor but on other networks and applications across the web.

Glassdoor Reviews Rank High on Search Engines like Google

Search engines like Google and Bing not only rank Glassdoor reviews highly but also display snippets with star ratings and the number of reviews next to search results. Many users now perform searches for companies and reviews directly on Google but may not click through, this phenomenon, known as “zero-click” searches, occurs in over 60% of all searches and the reason behind it, because users often make decisions based on the information presented in snippets alone. Companies with low Glassdoor ratings risk losing potential job candidates and customers, as decisions are made based on these visible snippets rather than visiting a website and seeing full review or content.

How AI Platforms Are Featuring Glassdoor Reviews in User Results

AI platforms are now quoting Glassdoor reviews when users search for specific company information and work culture through AI assistants like ChatGPT, Google Generative AI, or Bing Copilot. This increased visibility makes Glassdoor reviews more accessible, therefore making it even more important to manage them to ensure positive results on these AI platforms.

In the example above, Google AI Overvoew cites Glassdoor ratings and displays the star rating for Google on Glassdoor when you ask if Google is a good company to work for.

ChatGPT gives Glassdoor as a referral to the same question if Google is a good company to work for.

The examples above show that Glassdoor is being integrated into AI platforms more and more. In the near future, this integration will go even deeper, allowing users to access even more detailed information from Glassdoor through various AI tools.

Can the Same Employee Leave Multiple Reviews, Including Negative Ones, for a Business?

According to Glassdoor’s rules, each individual is allowed to leave one review per employer per year, per review type. This means a person can only submit one review about the company and one review about the interview process each year. However, as the year progresses, the same person can submit additional reviews to describe any changes in their personal experience and company itself, whether improvements or declines.

RetainTrust Offers Expert Help in Removing Negative Glassdoor Reviews

Tips on Improving Your Chances of Reporting and Removing Negative Reviews from Glassdoor

Here quick tips how you can increase your chances of successful flagging and removing of review from Glassdoor:

• Understand the Guidelines
• Claim Your Business Profile
• Provide Clear Evidence
• Be Specific and Professional
• Don’t Be Too Emotional
• Present the Evidence
• Follow Up If Necessary
• Contact Support Directly
• Be Prepared for Multiple Appeals
• Seek Professional Help If Needed

Also remember, timing is important too. Instead of rushing, take your time to collect clear evidence and avoid responding emotionally. This increases your chances of convincing Glassdoor moderators to remove the review. Additionally, waiting can give the reviewer time to “cool off” and reconsider their review. They might not follow up with another negative review if the original one was removed. Remember, if you appeal the case and Glassdoor remove the review, the person who originally posted it will get an email with removal notification.

Is Glassdoor Review Removal Permanent?

Congratulations if your appeal was successful and Glassdoor decided to remove the review. You may still see the negative review for up to 24 hours after the removal, as noted in your confirmation email. Once it’s gone, it’s permanently removed and you won’t see it again. Your star rating will be updated as well.

The reviewer will receive a notification that their review was removed for violating Glassdoor’s Community Guidelines. While the original review is removed, the reviewer can still post a new review, which will go through the same approval process and could appear on your profile. If this happens, you may need to repeat the removal process. In some cases, it might be more effective to respond professionally and move on, rather than engaging in an ongoing dispute that can backfire or produce more negative reviews on other networks.

Building Strong Glassdoor Reviews to Offset Any Future Negativity

To protect against future negative reviews, regularly ask happy employees to post positive reviews on Glassdoor. This way, positive feedback will build up over time, balancing out any occasional negative reviews and improving your overall star rating on Glassdoor.

Glassdoor encourages businesses to solicit employee feedback and provides resources to help facilitate this process. They offer advice page and a webinar, with email templates on their site, along with tips and best practices for effectively requesting and managing feedback. But remember, it is important to note that Glassdoor prohibits employers from incentivizing or coercing employees to leave positive reviews. All feedback must be given voluntarily.

Do Interview Reviews Affect My Overall Glassdoor Score? Should I Report Negative Interview Reviews?

Interview reviews do not impact Glassdoor star ratings, which is calculated only from employee reviews.

However, negative interview reviews can affect potential candidates perceptions. Job seekers often look at interview review section to fid more about the interview process, including what to expect, questions asked, and outcomes from previous candidates. Negative feedback can deter talented candidates and harm your ability to attract top talent. Therefore, if an interview review violates Glassdoor’s guidelines, it’s worth reporting it as well.

For example, once we helped a client to remove a review from a job candidate who didn’t get the job and went on to criticize the interviewer’s personal characteristics, such as appearance and mannerisms. Although this review did not affect the company’s overall rating, it was clearly offensive and abusive toward the employee and it was worth reporting it and taking down.

Separating Job Candidate Feedback from Employee Reviews

When managing your Glassdoor reviews, it’s important to make sure that job candidate feedback doesn’t get mistakenly categorized and appear as employee reviews, as this can impact your overall rating. Sometimes, job candidates may select the wrong category when submitting a review, causing it to be incorrectly listed under employee reviews and affecting your company’s score. If this occurs, make sure to report the issue to Glassdoor for correction.

What to Do if Glassdoor Denies Your Request to Remove a False Review

If your appeal to remove the Glassdoor review was denied by the moderators, there are a few steps you can take:

1. Wait and Try Again. Wait a few of weeks and consider appealing the review again, sometimes it takes several attempts for successful removal. Think about how you can strengthen your appeal to convince the moderator that the review violates Glassdoor’s rules.
2. Use the “Contact Us” Form. Give it a shot to a different method by writing to Glassdoor using the “Contact Us” form and selecting “Flag Inappropriate Reviews.” However, it won’t increase your chances for successful removal.
3. Respond Publicly to the Review. If the review stays, you should reply on behalf of your company. This shows that you care about feedback, take it seriously, and escalate the matter to the highest level. Your response may also encourage the reviewer to reconsider and hopefully rewrite to something more positive or even take down the negative content. Either way, at very least, it shows the public that you are proactive in addressing concerns.

Are There Reviews That Are Impossible to Remove from Glassdoor?

Of course, some reviews are well written and comply with all of Glassdoor’s rules. As mentioned earlier, the best way to handle such reviews is to address them offline and find a solution with the employee who posted it. Another way, you can write a company response to attempt to resolve the situation, the reviewer might be satisfied and decide to take the review down.

Employers often find themselves dealing with disgruntled employees who exaggerate facts, fabricate details, blow things out of proportion, or even lie. While you may disagree with such reviews for being totally one sided or providing misinformation, Glassdoor might not remove them if they are well written and don’t violate any community guidelines. Even if the information is misrepresented, it can be impossible to prove that it’s not true. The best way to handle such reviews is to respond professionally, avoid further confrontation, direct the person to the appropriate department such as HR, and apologize even if you are not at fault. Being defensive might escalate the situation and make the review and the company’s response look worse to future candidates, who might perceive the company’s response as immature or mistreating employees.

A well written response and follow up can improve your chances of peaceful resolution or even turn a negative review into a positive by showing that you take all complaints seriously, working on improvements, and provide the best support.

Why Are Reviews That Clearly Violate Glassdoor’s Rules Still Approved and Visible on Company Profiles?

Glassdoor uses both manual and automated systems to review and approve new submissions. Still, with thousands of reviews each day, some questionable ones can slip through. They also rely on companies and the community to report inappropriate content, making it essential for businesses to regularly monitor their Glassdoor profile and flag any questionable reviews. The screenshot below shows example of a review with inappropriate language that managed to slip through and remain on a company’s profile for years.

The inappropriate Glassdoor review pictured above is from 2015 but still live because the company never reported it. The company never reported it, and it managed to stay. Eventually the review was taken down.

Examples of Reviews That Were Removed for Violating Glassdoor’s Guidelines

We’re not giving the obvious examples that are unlikely to be approved in the first place. Here are some real examples from Glassdoor reviews that may seem acceptable at first, but actually violate community guidelines, those reviews our team was able to report and take down on client’s behalf.

1. A reviewer on Glassdoor described the sales department as a “frat house” and labeled the company a “pyramid scheme.” This review was reported and deleted for violating Glassdoor’s guidelines by accusing the company of illegal activity and using insulting language to describe a group of young individuals.
2. Another reviewer complained about how coworkers dressed in the office or appeared on “Zoom calls”, despite the company not having a specific dress code. The reviewer ridiculed various outfits, detailing what people wore, and even mocked a coworker for wearing tight shirts due to his physique. This information constituted harassment and abuse, and the detailed descriptions made it possible to identify the individuals, potentially offending them. The review was reported, and Glassdoor agreed to take it down.
3. A reviewer criticized the company for hiring presumably inexperienced engineers from overseas on H1B visas, even mentioning their countries of origin. The review went on to complain that these employees did not fit into the company’s overall culture, which could be perceived as discriminatory and potentially racist based on their nationality and visa status. The review was flagged and removed for targeting a specific group based on their visa status and nationality, and for suggesting that their immigration status made them less qualified for the job.
4. A former employee mentioned the specific job title of their supervisor, making it easy to identify. Glassdoor permits mentioning founders, certain C-level executives, and other public figures representing the company. However, regular managers and employees cannot be identified in reviews, same applies to VP level as well. Therefore, the review was flagged and successfully removed.
5. A review appeared on Glassdoor that seemed immature and likely came from an entry-level employee. It labeled co-workers as “basic” and “uncool,” used slang, and criticized personal preferences such as music tastes, gym choices, coffee they drink, and shopping habits. This review was promptly flagged and removed.

These examples highlight the importance of careful evaluation when considering whether a negative review can be appealed. If you are unsure if the review violates the rules, it’s often helpful to seek a second opinion before deciding to report it.

Dealing with Fake Reviews on Glassdoor

Fake reviews on Glassdoor can appear for different reasons. Sometimes disgruntled employees leave multiple bad reviews to lower company ratings. Other times, scammers try to extort businesses, or someone with a personal vendetta posts negative reviews out of spite.

Research shows that over 23% of online reviews are likely to be fake. Another 24% are poorly written and some probably fake as well. That means only about 53% of reviews are actually genuine and provide useful information to readers. This data includes reviews from Glassdoor, Google Maps, Yelp, and other platforms.

It is not recommended to respond to fake reviews, doing so can add validity and confirmation to them, potentially confusing future readers into thinking the reviews are genuine since the business relied to them. The best way to deal with such fake reviews is to report them and contact Glassdoor, explaining that your company is under attack and someone is posting fake reviews. Glassdoor may take note, take action, and for some time be more cautious when approving new reviews for your company.

Prevalence of Fake and Poorly Written Reviews on Review Sites Like Glassdoor

You can access full report by clicking the image or here.

Fake Positive Reviews On Glassdoor

Unfortunately, some owners and employees write fake positive reviews for their own companies to boost ratings and make themselves look good. However, this strategy can eventually backfire. If you want to hire smart people, they are probably savvy enough to spot self promotional fake content, that can raise a “red flag” and turn them away.

Here a good example of fake self promotional reviews. Early in my career, I worked for a company that mistreated employees, terminated people without paying their final checks, vendors and contractors had to chase them around to get paid, and the whole work environment was abusive and toxic. Many new employees don’t last there for more than 3 month and get fired or quit. Despite this, the company has over 200 positive reviews on Glassdoor with a 4.8 star average rating. But if you check LinkedIn or Zoominfo, you’ll see the company only employs about 40 people, making it impossible to have so many positive reviews. The few negative, real reviews were drowned out by the fake positive ones. The founder, known for his narcissistic tendencies and intolerance of any criticism, runs a well organized scheme to create fake accounts and post glowing reviews about himself across various platforms.

This example shows how some businesses conduct elaborate fake review schemes to boost their own ratings.

Turning Negative Glassdoor Reviews into Opportunities

Research shows that when a company manages its profile and responds to negative reviews with professionalism and care, readers are more likely to overlook some negative feedback and perceive the company positively. In fact, having a few negative reviews can actually benefit your business, as potential candidates seek diverse opinions and like reading negative feedback along with positive one. Constructive criticism and personal grievances may not raise significant “red flags” for job seekers.

At the same time, if multiple reviews from verified accounts highlight severe issues such as a toxic work environment, mistreatment, denial of benefits, or unsafe conditions, it can raise serious concerns.

By managing and responding to negative reviews effectively, you show potential employees that you are responsive and trustworthy. This openness not only resolves issues but also improves your reputation and builds trust.

Can I Remove My Company From Glassdoor?

No, Glassdoor does not remove company profiles and permits current and former employees to leave reviews about any organization. Additionally, you cannot remove older reviews that discuss your company before it changed direction, switched management or ownership, moved to different products or services. If you change the name of the company, Glassdoor will eventually update it and keep the previous reviews live.

The only way to enhance your reputation on Glassdoor is to encourage satisfied employees to leave fresh reviews that demonstrate improvement over time.

Can Sponsoring Glassdoor Help Remove Negative Reviews?

It is a common misconception that sponsoring Glassdoor gives businesses control over their reviews. On networks like Reddit you can read complaints from people that Glassdoor removed their reviews guessing that the company probably paid for removal. In reality, Glassdoor maintains a strict policy prohibiting businesses from paying to have reviews removed, buried, or hidden.

With a Glassdoor Enhanced profile, employers can better customize their listing, feature positive reviews, promote job openings, access advanced analytics, and remove competitor ads and job suggestions from their pages. But when it comes to reviews, sponsorship wont give advantages in flagging and reporting unfavorable reviews. Even with sponsorship, Glassdoor applies the same content moderation rules to all clients and not clients, ensuring fairness in review management.

Also, be cautious of claims that individuals work for Glassdoor or have special privileges from moderators for review removal, these are likely just bragging or scams.

Mistakes to Avoid When Appealing to Remove Negative Reviews or Managing Your Glassdoor Profile

Key mistakes to avoid in managing your Glassdoor reputation:

1. Prohibiting employees from writing reviews, we live in free speech society.
2. Replying to reviews too late, more than 48 hours after it was posted.
3. Confronting negative reviewers, it only escalates the situation.
4. Don’t be defensive when writing replies to negative reviews
5. Making legal threats against employees or the platform, it’s counterproductive.
6. Posting positive fake reviews, it damages trust and credibility and can backfire.
7. Paying for positive reviews, it’s dishonest and can backfire as well.
8. Spamming Glassdoor by submitting too many requests to remove reviews, do one at a time
9. Creating duplicate profiles, it’s against Glassdoor’s terms and can backfire

Managing your Glassdoor reputation effectively requires transparency and professionalism, avoiding actions that can undermine trust.

Why Companies Struggle to Respond and Flag Negative Glassdoor Reviews

Over 75% of companies do not proactively manage their Glassdoor reviews, and an additional 15% do so inconsistently. Businesses often struggle to handle, or even claim, their Glassdoor profiles and reviews due to many reasons.

In one case, we worked with a recruitment company that had low Glassdoor ratings and unaddressed reviews. Although their recruiting department managed the Employer Account, no one responded to or flagged negative reviews. The marketing team wanted to take over, but the recruiting department was overly protective because Glassdoor jobs were a significant revenue source, and recruiters lacked the experience to handle negative reviews effectively.

In another example, a PR company centered around a well known public speaker who employed entry-level staff to assist at conferences and with daily tasks. You think, as PR company their Glassdoor and other profiles must be perfect. Not the case, due to high turnover and burnout from unclear direction, many employees left negative reviews. However, the constant staff changes prevented anyone from addressing these reviews on Glassdoor.

Highlighting Challenges Companies Face in Managing Their Glassdoor Profiles and Reviews

These examples show that many companies lack a structured approach and sufficient resources to monitor and respond to feedback online. Internal conflicts between PR, Marketing, Customer Success, HR, and other departments often arise over who should manage responses. Glassdoor management can become tricky as responsibilities shift among departments, Marketing and PR might expect HR to handle employee reviews, while HR may see Glassdoor management and review handling as part of Marketing’s digital marketing work. Additionally, the large volume of reviews and feedback can overwhelm businesses, leading to inconsistent responses. These challenges highlight the benefits of hiring a reputation management company.

Get Assistance on How to Remove Negative Glassdoor Reviews:

Benefits of Hiring Review Removal Services for Negative and False Glassdoor Reviews

If your business struggles to maintain strong Glassdoor profile and positive reviews, hiring a professional review removal company can be highly beneficial. Many businesses are too busy with daily tasks to respond promptly to reviews or managing various review networks, leading to a decline in their online reputation and requiring significant future resources to go back and address.

While business owners can monitor reviews and request removals themselves, appeals process can be complicated and may require multiple attempts due to Glassdoor’s rules and various interpretation. Professionals can improve your chances of successful removal, handle reviews effectively, and facilitate positive feedback from current employees to boost your ratings.

When to Expect Improvements in Your Glassdoor Rating

In our experience, companies that engage reputation management services often see multiple negative reviews removed within first 2-3 weeks, experience rating improvements, and gain new positive reviews. Many report increasing their Glassdoor ratings to above 4 stars within first 2-3 months and over 4.5 stars after 6 months of working with review removal service. Of course, results may vary based on company size and review volume.

Giving this task to a professional service provides peace of mind, allowing you to focus on running your business.

How Much Do Professional Glassdoor Review Removal Services Cost?

With most review removal companies out there, you pay only after they successfully remove the review in question from platforms like Glassdoor and others. Some may also charge a small service fee, regardless of success. At RetainTrust, we charge only after successfully removing negative Glassdoor reviews, with no extra fees. We believe in paying for real results, not promises.

You can also hire us for proactive 24/7 management of your Glassdoor and other online profiles. We will handle your profile management, review responses, flag inappropriate content, and oversee your overall reputation. This service comes at a monthly fee, which varies based on your company size, number of employees, locations, and review volume.

RetainTrust Negative Glassdoor Review Removal Services

RetainTrust provides professional services for removing negative and fake reviews. Over the years, we have assisted thousands of businesses in eliminating unwanted content from the internet, helping them regain trust, reputation, and online visibility.

We specialize in finding the best strategies for addressing online reviews on platforms like Glassdoor. Our process begins with a thorough understanding of your specific issue. We carefully listen to your problem, analyze the review’s nature and language, and check if it violates Glassdoor Community Guidelines. Based on this findings, we decide whether to respond to the review or flag and report it to Glassdoor moderators for removal. If the initial decision is not in our favor, we will file an official appeal with Glassdoor for further review and evaluation.

Throughout the entire process, we’ll keep you informed with timely updates, providing full transparency. Most important, you only pay if the review is successfully removed. For more information, visit our review removal page or fill out the form to receive a free quote.