In this blog section, you’ll find our latest research on industry trends and strategies for Online Reputation Management (ORM). Discover how to effectively protect and enhance your brand online presence across various channels, including business and local review networks, niche directories, social media, and search engines. Learn to navigate these platforms and boost your visibility and reputation.

Latest Posts:

• AI Generated Fake Reviews. A Growing Threat to Businesses and Consumers

  

  February 28, 2025

  Fake reviews have been a long major issue in digital marketing, whether it’s fake positives inflating a brand’s ratings and misleading consumers or fake negatives from disgruntled employees, competitors, or scammers trying to blackmail businesses. Our research uncovered that even before AI reviews, 23% were likely to be fake… and… Read more

• Here’s How to Find a Tech Job Fast in the U.S. After a Layoff

  

  February 6, 2025

  Have you submitted hundreds or even thousands applications after losing your tech job, and nothing? Maybe you’ve been searching for months or even a year, and all you can get is a few phone screening interviews that are very selective this days. You are not alone, the tech job market… Read more

• Online Review Management. How to Manage Reviews Across Multiple Networks

  

  January 14, 2025

  The true reality of online reviews is that the best products or services don’t always receive the highest rankings. Instead, businesses who proactively manage their reviews, never forget to ask for customer feedback, and constantly address negative comments tend to come up on top. Companies that truly invest in this… Read more

• Detecting Competitors Behind Fake Reviews. How to Identify Competitors Posting Fraudulent Reviews About Your Business

  

  August 9, 2024

  Nightmare “competitors from hell”, while most businesses won’t have problem with this, some unfortunately have competitors who practice unethical and illegal tactics to undermine others and steal customers. This sometimes includes posting fake reviews to harm your reputation and lower your ratings. With over 90% of consumers checking online reviews… Read more

• Responding to Negative Reviews Online. Examples of How to Reply and Turn Bad Reviews into an Advantage for Your Business

  

  July 10, 2024

  Negative reviews hurt, especially after all the time and efforts growing your business, but in today’s age, no business can expect 100% positive online feedback. There will always be some customers unhappy with a product, service, or interaction with your business. At the same time, negative reviews can actually benefit… Read more