In this blog section, you’ll find our latest research on industry trends and strategies for Online Reputation Management (ORM). Discover how to effectively protect and enhance your brand online presence across various channels, including business and local review networks, niche directories, social media, and search engines. Learn to navigate these platforms and boost your visibility and reputation.

Latest Posts:

• AI Generated Fake Reviews. A Growing Threat to Businesses and Consumers

  

  February 28, 2025

  Fake reviews have been a long major issue in digital marketing, whether it’s fake positives inflating a brand’s ratings and misleading consumers or fake negatives from disgruntled employees, competitors, or scammers trying to blackmail businesses. Our research uncovered that even before AI reviews, 23% were likely to be fake… and… Read more

• How to Rank Your Business on DeepSeek. Algorithm Analysis to Optimize Your Website for DeepSeek

  

  January 27, 2025

  The launch of DeepSeek created a significant stir in the U.S. stock market. By mid day on January 27, 2025, the S&P 500 had dropped almost 2%, and the NASDAQ more than 3%. The new Chinese AI platform posed a serious challenge to US dominance in the AI market. DeepSeek… Read more

• How to Optimize Your Website for ChatGPT. 10 Steps to Maximize Your Business’s ChatGPT Traffic

  

  January 19, 2025

  Since ChatGPT began displaying sources and linking to websites, it has become a place for finding businesses, services, and recommendations. Web experts like WilReynolds have reported first traffic and steady increase in clicks from ChatGPT, with some business owners sharing success stories of receiving leads and sales directly through the… Read more