In this section, you’ll find our research work that dives into the latest industry trends, strategies for maintaining a positive online presence, and techniques for optimizing your digital marketing efforts.

We conduct research on various topics in reputation management, online reviews, and digital marketing, sharing data, statistics, analysis, and our findings. For media inquiries, please contact.

Please note, in our research and data collection, we prioritize confidentiality by not disclosing our customers’ or company names when using our reputation services.

Latest Posts:

• Does Capterra and Software Advice Generate Leads? Is It Worth Advertising and Collecting Reviews?

  

  March 5, 2025

  People often ask us the same question: Does Capterra and Software Advice actually generate leads? And is it worth time and effort collecting reviews on these platforms? There are many Reddit discussions on this, so I’d like to share my own experience and give insights from RetainTrust’s clients. I worked… Read more

• Developing an Effective In-House Account-Based Marketing (ABM) Strategy

  

  July 8, 2024

  Account-Based Marketing or ABM, can be a significant investment, especially for startups and small businesses. For example, one ABM company quoted me $60,000 annually upfront, plus a monthly fee, just to have an access to their platform. However, by understanding how account-based marketing works, you can create an effective strategy… Read more