Protect Your Company’s Reputation on Glassdoor

RetainTrust offers professional Glassdoor review removal and management services. We help companies delete damaging content, unfair feedback and reviews that violate Glassdoor’s community guidelines. Our clients have improved their reputation, star ratings and CEO approval scores.

Fix Unfair Glassdoor Reviews

Disgruntled employees and even competitors can post reviews that offer unfair and untrue feedback about your company. Our job is to help you navigate the often time-consuming and unclear review removal process. We’ve helped hundreds of companies to improve reputation, especially during challenging times like layoffs or cost cutting measures during economic downturns.

Our motto is simple: let us take care of your reviews while you run your business!

How We Tackle Negative Reviews?

Receiving a negative review is always tough, it can affect employee morale and impact your future recruitment efforts. What’s even more frustrating, is when you receive an unfair or fake review that has nothing to do with your business. That’s where RetainTrust services come to protect your reputation.

Our team works closely with businesses to review your Glassdoor profile, evaluate each review, and develop a strategy to address and if possible remove them.

• When we find reviews that violate the rules, we make multiple attempts to report each review to the Glassdoor team. With our experience, we present the most compelling cases to convince Glassdoor’s editorial team that the review violates community guidelines and needs to be taken down.
• For reviews that can’t be removed, we help write responses that demonstrate your commitment to addressing feedback and resolving any misunderstandings with current or former employees.
• We track progress using our reporting tools and analytics, providing updates on a weekly or monthly basis.

Here at RetainTrust, we are dedicated to helping you maintain a strong and positive online reputation. Let us handle the complexities of review management so you can focus on growing your business.

Reporting and Analytics

For each project, we establish key benchmarks such as business’s Glassdoor star rating, the number of negative reviews, the chance of each review removal and the CEO approval rating.

Each client receive a shared document with live tracking of the entire process, where we track the reviews that have been reported, their status, the decisions made by the Glassdoor team and our appeals.

Full transparency is what sets RetainTrust services apart in the Glassdoor review removal process.

Review Removal Cost

Our service is completely free if we are can’t remove reviews. We only charge for reviews we successfully appeal and have removed on your behalf. That’s right! If we can’t remove them, you don’t pay!

Examples of Our Work

We’ve worked with hundreds of clients across different industries including B2B, software, retail, e-commerce, healthcare, legal, finance, education, professional services and many more.

For example, we helped a large recruitment firm remove over 30 negative reviews that didn’t even come from their employees. In their case, they work with clients to place them in different companies, and unfortunately, some candidates who didn’t get the job left negative Glassdoor reviews, just like they are actual employees when they are not. This is a violation of Glassdoor’s policies because these individuals were never employees, they were simply clients seeking a job placement. This problem also happen frequently in the legal and healthcare industries.

Another example from our practice involved a disgruntled employee at a tech company who was let go. Later this individual posted multiple fake reviews using different aliases and email addresses. Since it’s a small company, these fake reviews outweighed the real ones, bringing their Glassdoor rating down to just 2 stars. Not only we helped remove almost all the suspected fake reviews, but we also notified Glassdoor’s editorial team about the issue, it made them more cautious when approving new reviews for our client.

Why Choose RetainTrust? Can You Remove Glassdoor Reviews on Your Own?

Of course you can remove negative reviews yourself. To help, we even wrote a blog post with step-by-step instructions, tips to increase review removal success rates, and examples to guide businesses through the process. It’s how we handle reviews and you can do it on your own.

However, navigating the complicated process of review removal, learning Glassdoor rules, monitoring progress, and keeping up with responses and appeals can be very challenging. Many businesses that try to handle it in-house often fall behind due to staff shortages, other priorities or delayed action after a bad review posted.

By hiring a professional service like RetainTrust, you get an immediate response when negative reviews are posted and much higher success rate in removing them. With our 20+ years of experience in reputation management, we know how to build a strong case to convince Glassdoor moderators that the review violates their policy.

Can RetainTrust Guarantee Successful Review Removal?

No, we do not guarantee successful removal. We are a reputable reputation management company and we’re transparent with our clients about the fact that some reviews can be challenging or even impossible to remove. We set clear expectations with our clients and never make unrealistic promises.

Glassdoor Review Management Services

If you don’t have the time to manage your Glassdoor reviews on a regular basis, RetainTrust offers professional review management services. We handle not only the management and responses to your online reviews, but also oversee your Glassdoor profile, including business information, logos, categories, photos and design. This way you can focus on running your business while we take care of your Glassdoor presence.

Importance of Managing and Removing Negative Glassdoor Reviews for Online Reputation

Glassdoor reviews play a significant role in shaping a company’s online reputation not only in talent and job communities but also in influencing customer decision making, attracting investors, and the overall brand image across various online and offline channels.

For example, one of our B2B SaaS clients recently secured a big new customer, largely due to their positive Glassdoor reviews. The new customer mentioned, “Since you treat your employees right, I believe you treat your customers the same way.”

Another client, a recruitment company saw 12% increase in applications on their website and company pages on job networks after their Glassdoor and Indeed negative reviews were removed and ratings improved from less than 3 stars to over 4 stars. Strong indicator that job candidates read online reviews before applying for jobs.

Here are key points that underscore the importance of your Glassdoor profile and reviews:

• Attracting Top Talent. A company’s reputation is important to job seekers who often do research on Glassdoor before applying. A recruitment company we partnered with experienced an increase in job candidate sign ups following an improvement in their Glassdoor rankings.
• Employee Retention and Morale. Current employees read Glassdoor reviews, positive feedback can boost morale. Current employees like no one else know what’s going on at the company and negative reviews, if left unaddressed, can lead to even more dissatisfaction and turnover. By reading negative reviews, employees who might have questions, can see that they are not the only one who is unhappy with the management, culture, their job, and company in general.
• Public Perception. Companies with good Glassdoor ratings can gain an edge over competitors in attracting both talent and even customers.
• Trust and Credibility. Transparency in handling Glassdoor reviews can build trust among potential employees and even customers. Companies seen as responsive and engaged with feedback are viewed more favorably.
• Brand Image. Journalists, influencers, and investors often look at Glassdoor for insights into company culture and employee satisfaction. Many investors look at employee feedback and overall retention as determining factor for their decisions.
• Social Proof. Positive reviews can reinforce a positive social image and trust. Conversely, negative reviews can harm the brand if not managed properly.
• Business Decision-making. Reviews from employees, positive and negative, can help with insights into overall satisfaction and areas that need improvement.
• Search Engine and Generative AI (GenAI) rankings. It is known fact that search engine algorithms using reviews in search results. Generative AI networks such as ChatGPT, DeepSeek, Bing Copilot, and others are relying on Glassdoor reviews when featuring business in their recommendations.

Thats why Glassdoor reviews are a crucial part of a company’s reputation, influencing talent acquisition, retention, public opinion, business strategy, and branding.

Glassdoor is a Barometer of Company Perception

Another example is the 2023-25 tech layoffs, during which many tech companies saw their Glassdoor ratings plummet. This platform became the primary outlet and goto place for employees to express their disappointment of being let go. Even those lucky enough who kept their jobs, posted critical feedback about management, company direction, the impact on workload due to layoffs, and more.

Big example, when Meta laid off 3000 employees in 2025 and labeled them as “low performers”, people went to social media and Glassdoor to defend themselves and expressed dissatisfaction with the way Meta decided to part ways with them. This affected Meta’s Glassdoor rankings and dropped them on the list of Glassdoor’s Top Places to Work.

Glassdoor can serve as a barometer and indicator for how employees and the public perceive a company and whether it is heading in the right direction.

Why Companies Struggle to Flag and Respond to Negative Glassdoor Reviews

Over 65% of companies do not proactively manage their Glassdoor reviews, and an additional 15% do so inconsistently. Businesses often struggle to handle, or even claim, their Glassdoor profiles and reviews due to many reasons. This problem xist not only for Glassdoor but for product reviews as well, we covered before how businesses fail to respond to online reviews.

In one case, we worked with a recruitment company that had low Glassdoor ratings and unaddressed reviews. Although their recruiting department managed the Employer Account, no one responded to or flagged negative reviews. The marketing team wanted to take over, but the recruiting department was overly protective because Glassdoor jobs were a significant revenue source, and recruiters lacked the experience to handle negative reviews effectively.

In another example, a PR company centered around a well known public speaker who employed interns and entry-level staff to assist at conferences and with daily tasks. You think, as PR company, their Glassdoor and other profiles must be perfect. Not the case, due to high turnover, traveling, and burnout from unclear direction, many employees left negative reviews. And because constant staff changes, it prevented anyone from taking over, focusing, and addressing these reviews on Glassdoor.

Highlighting Challenges Companies Face in Managing Their Glassdoor Profiles and Reviews

These examples show that many companies lack a structured approach and sufficient resources to monitor and respond to feedback online. Internal conflicts between PR, Marketing, Customer Success, HR, and other departments often arise over who should manage responses. Glassdoor management can become tricky as responsibilities shift among departments, Marketing and PR might expect HR to handle employee reviews, while HR may see Glassdoor management and review handling as part of Marketing’s digital marketing work. Additionally, the large volume of reviews and feedback can overwhelm businesses, leading to inconsistent responses. These challenges highlight the benefits of hiring a reputation management company.

Start Working With Us Today

Protect your company’s reputation and improve your Glassdoor presence with RetainTrust. Our team of experts will manage your reviews, remove damaging content and help you maintain a positive online image. What are you waiting for? Don’t let negative reviews hurt your business, take control now! Contact us today by submitting a form, and let us handle the complexities while you focus on growing your business. Get started now and see the difference RetainTrust can make for your brand!