Online reviews play an important role in shaping consumer perceptions and business reputations, it can influence online and offline traffic, conversions, sales, and revenue. However, the integrity of these reviews is often questioned due to the prevalence of fake and poorly written feedback, often by bots, AI generated content, business owners to boost rankings, and … Continue reading Breakdown of Genuine vs. Fake Reviews. Data and Statistics Research on the Impact of Fake Reviews Across Major Platforms